![]() Right now the majority of our revenue comes from custom-designed, screen-printed promotional items for events, schools, corporations, that kind of thing. Louis-centric gift items and apparel, and we also have a robust screen printing business as well. We have a retail store that is a destination for St. In 2010 we found ourselves with a storefront lease on Cherokee Street, which is in a very cool, up-and-coming neighborhood in South St. As we grew, we used the proceeds from our sales to invest in better equipment, and before too long we teamed up with some friends of ours who had a screen printing business. It was a pretty low-tech process, but it worked for our purposes back then. We first started printing our shirts with an old-school crank press on our friend’s kitchen table. ![]() Sure enough, it resonated with a bigger audience: “I really like your shirt, where can I get one of those?” People started asking if we would make shirts for their friends. Turning out designs we thought were cool, that we wanted to wear, and printing a few shirts here and there. We started cranking out designs that we came up with we got the help of one of our graphic designer friends, and started doing this side hustle thing on the weekends and after hours. It was all embarrassing touristy stuff, back then. Louis apparel out there that we wanted to wear. When we first started toying around with the idea of T-shirts, circa 2000, it was because there wasn’t any St. We wanted to show it off and represent it in a way that was cool and stylish and honest. ![]() Randy: From an early age, we were always obsessed with our city, St. Here’s how the Vines brothers turned a love for their hometown into a thriving small business, creating not only T-shirts, but also a gathering space for St. STL-Style has been in its Cherokee Street storefront since 2010, with no plans to expand into a bigger location - even though the business has annual sales of just over $1 million. Louis apparel store that has become a destination for locals and tourists alike. They’re also the creators and co-owners of STL-Style, a St. Jeff and Randy Vines are 44-year-old identical twins.
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